Call: 01270 501 501
Shopping Centre Signage
Think about the last time you walked into an unfamiliar shopping centre. Chances are you hunted for a directory board and had formed an opinion of the whole place within minutes. A centre that feels clear and cared for invites people to linger, while a muddle of mismatched signs sends them home early.
At MC Signs, we design and install complete internal and external shopping centre signage, whatever the size of the building. Whether you manage a centre or run a unit inside one, here’s what the job involves.
For Centre Managers: Signage for the Whole Building
A centre needs a signage system that works for thousands of visitors a week, most of whom have never been before. The main pieces are:
- Directory boards that show visitors what’s where before they start walking.
- External signage and totems at entrances and approach roads. Our post and totem signs are tall enough to be seen from a distance.
- Wayfinding and car park signs that guide people from their vehicle to the right entrance and back again.
- Health and safety signage for fire exits, assembly points and any hazards on site. See our health and safety signs.
- Promotional banners and seasonal displays that can be changed as campaigns come and go.
Every item in that list should look as though it belongs to the same family. We design shopping centre signs to be practical and visually consistent, so the centre reads as one place rather than a collection of separate parts.
For Retailers: Your Unit in the Centre
Inside a shopping centre, your unit sign has to stand out without clashing with the neighbours. A well-made fascia sign is usually the most important piece, since it’s the first thing a shopper sees as they approach. Illuminated retail signs are a popular choice in centres, helping a unit stand out among its neighbours.
Many centres set guidelines on size, height and finish, so it’s wise to check with the centre management before you order. Tell us what the guidelines say and we’ll design within them. Unit signs sit alongside window graphics and other retail signage to give your frontage its character.
When a Unit Is Under Construction
Empty and refitting units are a problem for any centre. They look unfinished, and nobody wants to walk past a bare shutter. Hoardings cover the works and turn the space into advertising for whoever’s arriving, with your branding and opening date. They also form a physical barrier that helps keep the site secure. We can supply fire-rated hoardings where they’re required.
Keep It Looking Right Over Time
Shopping centres change constantly, with tenants moving in and out and campaigns running through the year. Planning your shopping centre signage so individual unit signs and directory entries can be updated without disturbing everything around them saves money and keeps the centre looking current.
Contact Us To Discuss Signage Options
Whether you’re planning a full shopping centre signage scheme or one new unit sign, we’re happy to talk it through. Call 01270 501 501, email artwork@mcsigns.co.uk or fill in our contact form and tell us about your shopping centre.